How I Can Help
“Marketing” and “Strategy” have become dirty words.
For good reason. Too many executives have wasted time and/or money on “strategies” and sticky note sessions that led to nowhere.
Each of my services comes with a clearly defined process and outcome.
You will realize the value of the project simply by going through the process together. The outcomes we generate are icing on the cake.
Unique Selling Proposition
The USP is the foundation for the rest of your marketing (and sales) efforts.
We’ll work through what makes a great USP. Answer your value questions, research your target personas, define their buying scenarios, craft your value messaging, and then set the unique selling proposition to guide your brand.
Operational Marketing Strategy
The Operational Marketing Strategy is the living and breathing document that serves as your company’s marketing bible.
There are 20 components to an actionable Operational Marketing Strategy. I’ll do the research, host the interviews, organize the meetings, and write the strategies to ensure your team pursues growth in the best places with the correct message for your prospects.
Creative Campaign Development
This is what you traditionally think of when you think of advertising.
Don Draper pitching campaigns.
I’ll skip the cigarettes, but help you craft campaigns that are both practical and truly breakthrough for your audience.
Sound interesting? Let’s talk.
Worst case scenario: we both make a new friend in the industry